MUWA is a luxury Home & Hospitality brand that reimagines the way we live and perceive the density of sensory experience. Initiated by Hanwha Solutions Insight Division, MUWA unfolds across prime global locations—including Niseko, Chuncheon, and Seoul—presenting a new vision of contemporary lifestyle that integrates architecture, nature, design, and wellness. The name MUWA is derived from the French word “Moi” (meaning “me”), symbolizing the idea that space is a vessel for one’s identity and sensibility.
Grid has worked closely with MUWA for over two years, shaping its global strategic direction and end-to-end customer journey. We developed an integrated identity system encompassing visual language, content, and digital experience to ensure consistency across all brand touchpoints. MUWA’s symbol—composed of carefully spaced lines and rhythms—visualizes the interconnectedness between nature, people, and objects, expressing a sense of depth and quiet confidence embedded in the brand experience.
