Grid collaborated with Hanwha Life to design the brand identity for Keepearth, an eco-community brand that promotes practical actions and meaningful alternatives in support of the planet and life. Keepearth approaches environmental responsibility not as a burden, but as a structure of participation built on small, enjoyable acts. To support this idea, Grid developed a flexible visual system composed of vibrant colors, lively graphics, and a conversational tone. The identity was designed to convey a light and gentle rhythm across all brand touchpoints—from online content to offline events—naturally blending into everyday moments.
