Sugimoto is a Japanese fine dining restaurant located in Bukchon, Seoul. Its identity draws inspiration from the philosophy and spirit of Hiroshi Sugimoto, the master of contemporary photography, who has spent over four decades crossing vast oceans, crafting deeply contemplative series that embody artisanal technique, formal simplicity, and conceptual depth. Reflecting this spirit, the visual identity features a restrained typographic system rooted in the classical brushwork of East Asian calligraphy. SUGIMOTO aspires to deliver an exceptional dining experience that approaches the highest form of craftsmanship.
