Glass Haus is a lifestyle platform introduced by THE HYUNDAI—a space that reawakens the essence of rest and timeless values. Reinterpreting the traditional greenhouse in a contemporary context, it brings together transparent glass structures and the quiet vitality of plants, offering a sensory dialogue with nature in the heart of the city. The wordmark, inspired by the gentle curves of garden foliage, embodies the serene beauty of nature, free from unnecessary ornamentation. The design conveys a sense of restrained elegance and subtle intimacy with the natural world, bringing a quiet sense of peace to the brand experience.