RSVP is THE HYUNDAI’s first invitation-only VIP platform, designed to deliver a curated digital experience of high-end lifestyle content to a select clientele. Named after the French phrase Répondez S’il Vous Plaît—meaning “an invitation made just for you”— RSVP represents a discreet, refined space accessible only to those who are invited.
In close collaboration with THE HYUNDAI, Grid designed the user experience for this closed platform, translating the sophistication of offline VIP service into a digital environment tailored to the luxury retail audience. The visual identity—featuring a custom wordmark, typographic system, restrained color palette, and interface logic—amplifies RSVP’s design storytelling and curated offering, subtly delivering a sense of invited exclusivity and quiet sophistication across the brand experience.
