Since its founding in 1985, Hanwha Eagles has been a cornerstone of Korean professional baseball, enduring numerous challenges. In 2025, to commerorate the club's 40th anniversary, Grid proposed the “40th Anniversary Fan Campaign”—a tribute to the club's longtime loyal supporters. The campaign immersed in the everyday lives of fans, celebrating the shared spirit of perseverance and passion that defines both the club and its supporters.
The campaign was launched through the Hanwha Eagles' official social media channels, outdoor advertisements across Daejeon, and various online platforms to highlight how baseball has evolved into more than just a sport, but a part of everyday life. By focusing on the stories of long-time fans, the 40th anniversary celebration reaffirmed the deep bond between the club and its supporters.
