REJURAN undertook a large-scale brand renewal project in partnership with Grid over the course of 10 months, aiming to elevate its premium positioning and strengthen visual consistency in the aesthetics market. The project centered on REJURAN’s core technology, DOT™, establishing the message that “Regeneration of both the inner and outer self begins from the DOT™,” and further clarifying its identity as a Healer brand.
Grid approached the project by aligning both REJURAN’s B2B and B2C arms—REJURAN and REJURAN COSMETICS—under a unified and elevated visual tone and messaging strategy. The brand’s identity was restructured into a cohesive system, expanding on existing assets through storytelling that combined the symbolic circle as both a Form and an Archetype. This unified visual language was consolidated into an online guideline, establishing a consistent brand experience across global markets.
